{"id":1317,"date":"2023-07-31T13:55:23","date_gmt":"2023-07-31T11:55:23","guid":{"rendered":"https:\/\/www.medialog.es\/aturant-el-creixement-de-les-marques\/"},"modified":"2023-08-02T08:54:07","modified_gmt":"2023-08-02T06:54:07","slug":"aturant-el-creixement-de-les-marques","status":"publish","type":"post","link":"https:\/\/www.medialog.es\/ca\/aturant-el-creixement-de-les-marques\/","title":{"rendered":"Aturant el creixement de les marques"},"content":{"rendered":"<p>#humanwritten post<\/p>\n<p>Des del passat mar\u00e7, medialog va tenir <a href=\"https:\/\/www.medialog.es\/#office-locations\">oficines temporals<\/a> a Kuala Lumpur (Mal\u00e0isia), Hoi An (Vietnam) i, fins a mitjans d&#8217;agost, a Ko Pha Ngan (Tail\u00e0ndia). Cada vegada que ens movem pel m\u00f3n ens adonem de la velocitat de creixement en altres continents. En grans capitals com a KL o Bangkok marques mundials, per\u00f2 tamb\u00e9 locals, lluiten per assegurar-se o fer-se la seva parcel\u00b7la de mercat d&#8217;una forma molt massiva.<\/p>\n<p>L&#8217;\u00fas de <em>mass-media<\/em> a gran escala no deixa d&#8217;impressionar-nos, perqu\u00e8 confirma el que se sap de la construcci\u00f3 de marques. A Europa no ho apliquem prou. No sabem si \u00e9s per l&#8217;obsessi\u00f3 del core, les escoles de m\u00e0rqueting, el professorat, nosaltres mateixos o la constant capacitat de filtratge d&#8217;audi\u00e8ncies en mitjans digitals. Per\u00f2, per alguna ra\u00f3, perdem de vista el m\u00e9s important.<\/p>\n<p>La venda i el convenciment s&#8217;aconsegueix amb volum i no arribant nom\u00e9s als que pensem haurien d&#8217;estar interessats. El c\u00e0lcul d&#8217;afinitat venia d&#8217;una \u00e8poca en la qual es podia calcular, per\u00f2 no limitar. Ara, en canvi, si exclous al te\u00f2ric no target, realment nom\u00e9s arribes al core i aix\u00f2 solen ser pocs.<\/p>\n<p>Les marques ara mundials es van construir invertint ingents sumes de diners en mitjans massius. L&#8217;afinitat es calculava per un motiu d&#8217;optimitzaci\u00f3 de cost, per\u00f2 no es podia excloure a ning\u00fa. A \u00c0sia, un continent en el qual tot respira a creixement, els anunciants no semblen dubtar i aposten en gran.<\/p>\n<p>\u00bfEstarem frenant les marques? <a href=\"https:\/\/philippfurst.com\/2023\/07\/31\/el-autentico-freno-para-el-crecimiento-de-las-marcas-es-el-marketing-de-afinidad\/\" target=\"_blank\" rel=\"noopener\">Seguir llegint&#8230;<\/a><\/p>\n<p>Foto de <a href=\"https:\/\/elements.envato.com\/es\/the-arrow-hit-the-highlighted-target-advertising-m-NY3AXX3#:~:text=Descargar-,Por%20iLixe48,-Esta%20foto%20de\" target=\"_blank\" rel=\"noopener\">iLixe48<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>#humanwritten post Des del passat mar\u00e7, medialog va tenir oficines temporals a Kuala Lumpur (Mal\u00e0isia), Hoi An (Vietnam) i, fins a mitjans d&#8217;agost, a Ko Pha Ngan (Tail\u00e0ndia). Cada vegada que ens movem pel m\u00f3n ens adonem de la velocitat de creixement en altres continents. En grans capitals com a KL o Bangkok marques mundials, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[74],"tags":[75,76],"class_list":["post-1317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-media-planning-ca","tag-afinitat","tag-core-target-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aturant el creixement de les marques - medialog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medialog.es\/ca\/aturant-el-creixement-de-les-marques\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aturant el creixement de les marques - medialog\" \/>\n<meta property=\"og:description\" content=\"#humanwritten post Des del passat mar\u00e7, medialog va tenir oficines temporals a Kuala Lumpur (Mal\u00e0isia), Hoi An (Vietnam) i, fins a mitjans d&#8217;agost, a Ko Pha Ngan (Tail\u00e0ndia). 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