{"id":1323,"date":"2023-05-08T08:47:42","date_gmt":"2023-05-08T06:47:42","guid":{"rendered":"https:\/\/www.medialog.es\/quines-consequencies-te-la-venda-a-cpm-de-la-televisio-lineal\/"},"modified":"2023-05-08T08:47:42","modified_gmt":"2023-05-08T06:47:42","slug":"quines-consequencies-te-la-venda-a-cpm-de-la-televisio-lineal","status":"publish","type":"post","link":"https:\/\/www.medialog.es\/ca\/quines-consequencies-te-la-venda-a-cpm-de-la-televisio-lineal\/","title":{"rendered":"Quines conseq\u00fc\u00e8ncies t\u00e9 la venda a CPM de la televisi\u00f3 lineal?"},"content":{"rendered":"<p>Atresmedia d&#8217;Espanya ha decidit deixar de comercialitzar la seva audi\u00e8ncia a cost per GRP. La mesura s&#8217;implementa despr\u00e9s de veure que algunes OTT i sobretot el VOD creix imparablement i ho fa a un CPM infinitament superior a la TV lineal. El mercat publicitari sembla no q\u00fcestionar-se el cost de l&#8217;audi\u00e8ncia en digital o desconeix que la TV lineal \u00e9s infinitament m\u00e9s barata. A m\u00e9s, la TV lineal \u00e9s capa\u00e7 d&#8217;oferir unes cobertures immediates que no justifica una comercialitzaci\u00f3 a preu de saldo, almenys en comparaci\u00f3 amb Netflix i altres players. Per a contrarestar la tend\u00e8ncia de mercat, Atresmedia encap\u00e7ala una iniciativa canviant les regles de joc i transformant el seu cost GRP a CPM per a mostrar al mercat l&#8217;oportunitat de comprar a preus molt competitius, especialment en comparaci\u00f3 amb el VOD.     Per\u00f2, no tot s\u00f3n avantatges&#8230; <a class=\"in-cell-link\" href=\"https:\/\/www.linkedin.com\/pulse\/cpm-vs-coste-grp-philipp-furst\/\" target=\"_blank\" rel=\"noopener\">Continua llegint<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atresmedia d&#8217;Espanya ha decidit deixar de comercialitzar la seva audi\u00e8ncia a cost per GRP. La mesura s&#8217;implementa despr\u00e9s de veure que algunes OTT i sobretot el VOD creix imparablement i ho fa a un CPM infinitament superior a la TV lineal. El mercat publicitari sembla no q\u00fcestionar-se el cost de l&#8217;audi\u00e8ncia en digital o desconeix [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[74],"tags":[95,94,96,97],"class_list":["post-1323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-media-planning-ca","tag-cgrp-ca","tag-cpm-ca","tag-linear-tv-ca","tag-media-cost-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quines conseq\u00fc\u00e8ncies t\u00e9 la venda a CPM de la televisi\u00f3 lineal? - medialog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medialog.es\/ca\/quines-consequencies-te-la-venda-a-cpm-de-la-televisio-lineal\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quines conseq\u00fc\u00e8ncies t\u00e9 la venda a CPM de la televisi\u00f3 lineal? - medialog\" \/>\n<meta property=\"og:description\" content=\"Atresmedia d&#8217;Espanya ha decidit deixar de comercialitzar la seva audi\u00e8ncia a cost per GRP. 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