Principles

Media neutral
Co-creative
Performance oriented

Media is a powerful marketing tool to reinforce brand experience and market share. The challenge consists in what discipline and media to select, how to counter competition’s communication pressure and, above all, what message to deliver.

Interrupting with ads is still a widespread advertising model, but it is costly, decreasingly effective and thus, improvable. The audience has the power to select what to consume. And this is also true for advertising; consider for a moment ad blockers, remote controls or selective attention.

At Medialog we help our clients to overcome those barriers by improving visibility and relevance in front of their target.

Executive board

Day-to-day management