Frequently Ask Questions

Absolutely. Our solution, TV360, covers every type of television channel, whether linear TV (traditional television) or digital TV (Connected TV or CTV). Medialog has its own dedicated seats with both Google and Amazon, allowing us to buy inventory through the open marketplace or via the platforms’ predefined deals. We can also negotiate Preferred Deals at pre-agreed pricing, access Private Marketplace (PMP) opportunities with a floor price (a minimum price without delivery guarantees), or execute Programmatic Guaranteed deals, which provide guaranteed investment commitments and delivery volumes from both the publisher and the advertiser. With Medialog, you can run CTV campaigns anywhere in the world.

At Medialog, we buy both traditional out-of-home (OOH) advertising placements and digital out-of-home (DOOH) inventory. The global trend is clearly moving toward digital, as it allows media owners to schedule multiple advertisers on the same screen throughout the day and generate significantly higher CPMs than traditional printed campaigns. The same dynamic applies to Connected television.

DOOH can generate CPMs that are, on average, around 15 times higher than those of conventional outdoor advertising. In CTV, the CPM gap versus linear TV is even more pronounced. Connected TV (CTV) can command CPMs that are 15 to 30 times higher than those of traditional television.

On the other hand, digital technology, both in DOOH and CTV, makes these highly effective media channels accessible to a much broader range of advertisers. There is no need to buy an entire network or circuit; there are no minimum spending requirements, no expensive production costs, and you have complete flexibility to determine campaign timing. Campaigns can be scheduled by day, by hour, or even triggered by specific conditions such as heat, cold, rain, or snow.

The critical point is that while traditional outdoor advertising and linear television offer well-established effectiveness, DOOH and CTV require a media agency that understands campaign thresholds, inventory volumes, and optimal placement strategies. Knowing how much inventory to buy, where to buy it, and when to activate it is essential to achieving effective results.

Generating cognitive impact or influencing consumer behavior is not simply a matter of purchasing a few impressions. Talk to us before you spend your budget.

Medialog operates its own seat on Displayce, one of the industry's most robust and well-managed DOOH platforms. We can activate campaigns anywhere in the world.

No, the ads must be provided by the advertiser, ideally through their creative agency. We have done some adaptations or some post compositions for social networks, but these are tasks for a creative agency. We are experts in media planning and buying.

We operate as a variable cost for our clients. We do not charge a fixed fee or retainer. Instead, the agency's compensation typically consists of a single-digit percentage of the net media investment actually spent. If there is no campaign, there is no cost to the client.

For very small budgets, projects that do not involve media buying, or activations carried out on platforms outside the agency's trading ecosystem, alternative compensation models may be considered to ensure fair remuneration for the services provided.

Nice to meet you. Keep in mind that we are very cautious about expanding our staff. In services, the cost of personnel is the highest fixed cost. Looking for long-term employment stability implies being prudent hiring. Write to team@medialog.es, attach your CV and, above all, your LinkedIn profile.

Of course, we have our operation in Spain, but we activate campaigns anywhere in the world. No problem at all.

Yes, but no. We collaborate with some excellent advertising agencies and do business together. They never commission us for media plans to just complement their creative proposals. When they call us there is a real likelihood of buying media. For example, we would never get media buying for a global brand aligned with a multinational advertising company.

Yes, evaluating very well the effort-opportunity relationship. The chances of winning are usually very low and advertisers do not compensate pitches. We look for a medium- and long-term relationship with advertisers, not for convenience, but because a long-term relationship makes the service more efficient and avoids implementing wrong strategies.

Medialog is an independent agency, and we intend to remain independent in the future. We do not rule out collaborating in industry partnerships or alliances to serve very large clients, but we do not want any profit-driven investors in our shareholder structure.

Medialog's vision is to become the agency with the best talent. Our mission is not to maximize shareholder value, but to accelerate our clients' business growth, guided by the values of pragmatism, collaboration, holistic thinking, and open-mindedness.

A creative agency knows what to say and how to express it considering the target audience, while a media agency like medialog knows how, when, where and how to reach the target audience while minimizing costs. We build a bridge between the brand and the target audience so that they interact.

We like both private companies and public institutions. Our clients are mostly B2C (business-to-consumer), although we have also done campaigns for B2B (business-to-business). The budget is a considerable effort for any advertiser, whether huge or modest, and our goal is always to help them grow.

Many CFOs, CEOs, and MDs ask themselves this question. The answer depends on what is expected from advertising.

We often forget that advertising is, above all, a communication tool. We like an example cited by Presidentex in one of their excellent books: if human beings were replaced by extraterrestrials tomorrow, no brand would have any value. Publicis and Medialog would sound equally unfamiliar. The new inhabitants might think that Nike is a beverage and Coca-Cola a sporting goods brand.

The example is extreme, but it illustrates a fundamental reality: brand value exists only in people's minds. If a brand stops communicating for too long, it gradually loses relevance.

Therefore, the problem is usually not investing in advertising. The problem is investing too much, investing too little, or investing in the wrong media channels.

The real question is not how much money is wasted on advertising each year, but how much each brand should invest to achieve its objectives without wasting resources.

The answer is often the same: working with a media agency that knows how to estimate that optimal investment level.